NEWS | British Clothing Brand EDZ Report Record Sales


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British clothing brand, EDZ, which specialises in merino wool outdoor clothing and accessories, has reported strong growth in its online sales seeing a 53% increase in website sales from April 2020 to March 2021. 

British Clothing Brand EDZ Report Record SalesBritish Clothing Brand EDZ Report Record Sales

The significant increase in sales has seen EDZ achieve one of its best years and indicates strong interest in performance clothing made from sustainable natural fibres that are suitable for multiple disciplines such as hiking, running, cycling, climbing, and skiing, as well as for everyday wear.  

As EDZ’s online sales have been on a steady upward trajectory, the Cumbrian-based brand made the decision to fully commit its efforts and resources to direct sales, and after 26 years has closed its wholesale division.

James Tilleard, Managing Director at EDZ, commented on the growth in sales, “Our strong growth across the EDZ range reflect increased awareness in our brand plus the demand for natural performance products.

“Wool is the ideal performance material as it doesn’t compromise on comfort or performance. Pairing its biodegradable features with its natural climate control properties making it suitable for year-round-use, makes merino wool clothing an incredible environmentally friendly purchase.”

Founded in 1995, EDZ offer a range of merino wool products for both men and women that are ethically sourced and combine style with functionality.

Find out more about EDZ here.

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Shell loves all things travel and outdoors and is a nature-loving, comfy-camping kinda girl. Shell started the Camping with Style blog after a serious snowboarding accident which left her with a broken back. Despite this she used the outdoors and healing power of nature to aid her recovery and she continues to spend time outdoors whenever she can.

From open water swimming, snowboarding and kayaking to hill walks and meditation, Shell shares her travels and microadventures here on the blog and in various publications she’s written for, Shell has a particular interest in promoting wellbeing and the many benefits of nature therapy.

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